Lisa Fox and her son created Fox & Boo, at the kitchen table one wet weekend In February 2017. Lisa, a book illustrator, and former designer for The National Trust, had already had success with her Conwy designs, and was keen develop her ideas further, but felt it was important to do this as a 'brand' rather than an extension of her freelance practice. Her vision was that it would be a family affair, and that the name must reflect that, so with her teenage son's nickname being Boo, it wasn't a difficult decision.
Since that day Lisa has been busy working to bring her uniquely recognisable designs to market, as a cohesive new giftware range. By contrast, her son looks after the social media and e-commerce platforms. The brand has grown significantly in its first year, with much of the leg work done at artisan markets and cultural events across the Midlands and the North West, but equally importantly by social campaigns and a strong online presence, which has attracted customers from all over the globe.
About Fox & Boo